1) It Engenders Unity
Employees wearing the same uniform in an organisation usually develop a sense of belonging and solidarity, which is vital to the success of any company. A work environment conducive with a team-led ethos can help morale, productivity and overall job satisfaction, ultimately contributing to improved performance, more profits and staff retention.
2) Improves Customer’s Perception and Their Experience
As Hazlemere Windows domestic division is in effect retail based with showrooms that are open seven days a week to the public, then a unique branded dress code will ensure its customers don’t face any trouble or confusion when looking for help. Not getting the advice and attention to detail they need can be a huge barrier to purchase for customers, and if an individual can’t easily ask their query, they’ll likely leave the showroom they have visited and take their purchase elsewhere.
3) Delivers Corporate Branding
When your employees wear a uniform with your logo printed on it, you immediately set yourself apart from your competitors and increase brand awareness. Whenever your staff leave the workplace to meet potential customers, they become a walking advertisement for your business, which is much harder to achieve without a corporate work wear.
A professionally branded company uniform is part of any business’s brand strength. However, the onus is on each business and their staff to convey a positive image of their organisation — something professional marketing campaigns with spends amounting to hundreds of thousands of pounds fail to do at times. Knowing your business and your values well — and sharing and promoting them to your audience accordingly — in addition to taking consumer-friendly action, will result in a healthier dose of brand awareness, so a no brainer really.
4) Separates Work From Play
Employees clothes closet is used for both their work and home life, so its space can be fairly limiting. In the unlikely event employees wear the same clothes to work as they do when they relax at the weekend, where is the line drawn between work and play? Staff may feel that they cannot concentrate on relaxing because their minds are preoccupied with work or, likewise, they may find it difficult to get into “work mode” when they enter the office. Donning a work uniform with a company’s logo on it is a clear indicator to one’s conscious that it’s time to work. This means that, without often realising it, we all (hopefully) behave in ways that are appropriate according to the clothing we are wearing.
5) Staff Gain A Little More Time
A dilemma for staff working in a business where there is no formal uniform code is what to choose to wear to work each day. In a desire to look smart and professional, without being repetitive, employees can spend a significant amount of time and money trying to achieve the desired effect. With a branded company uniform, all employees appear equal, regardless of job role, background and personal circumstances. For those more conscious about their appearance than others, what they wear can become over important, whereas having a company dress code negates potential self-esteem issues.
It is true that some staff may have a harder time than others getting used to wearing a work uniform, but the advantages to any business organisation, and their staff in the long term are well worth the investment. Hazlemere Window Company Ltd have certainly found that by investing in an HWC branded company work wear it has helped them towards creating a even better company culture, which has resulted in increased brand awareness and a much more positive perception of the organisation.
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Credit is subject to status and affordability. Terms and conditions apply. Finance on windows & doors is available to a maximum loan value of £50,000 with zero deposit. Finance on conservatories is available to a maximum loan value of £30,000 with a 15% deposit. £1,000 minimum order value applies to all finance options. Authorised and regulated by the Financial Conduct Authority. Hazlemere Window Company Limited at Cressex Business Park, Wellington Road, High Wycombe, Buckinghamshire HP12 3PR (Financial Services Registered No. 796507) is a credit broker and is authorised and regulated by the Financial Conduct Authority. Credit provided by Hitachi Personal Finance, a trading style of Hitachi Capital (UK) PLC, authorised and regulated by the Financial Conduct Authority (Registered No. 704348).